Everybody wants to be the popular guy at the party, the
trend setter, the trailblazer. This follows true in the business world too
(exception being that glorious accounting profession, they are destined to hold
onto their colorless, monotonous casting).
Whether you are an established brand or a basic start-up
company it is a daunting challenge when you first try to become ‘known’ on
the World Wide Web. It is very much so a David vs. Goliath battle in terms of
the amount of content out in cyber space vs. standing out from the crowd. How
can one simple idea/venture/ campaign get noticed to such an extent that
benefits the firm? Apart from
using the obvious tools such as social media, online competitions and the use
of blogs to promote your online entity how can one emerge into a party and
become an instant success? The holy grain of online advertising you say? I say quiet simply the analysis of online trends!
I
recently organised the NUIG Law ball with a friend of mine, we went online in order
to come up with ideas for a promotion video. The storm that was the Harlem shake
had broken the day before so dramatic as it sounds we knew we had to act fast if
we were going to beat the trend. Two hours later our baby was born..
Our imitation being the first Irish version to be put online, made the front page of popular Irish current affairs website www.joe.ie the next day and the day after made Tv3 news show FYI and now has over twenty thousand views online.
While this may not be a ground breaking event in terms of the evolution of E-business and advertising, it shows the power of online trends and how fast they can come and go. Getting noticed can be as simple as being the guy at the party who can dance!
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